Work Experience
IPG Mediabrands - Analytics Technology Manager
Managed the region’s advanced analytics technology framework to transform data into insights and drive strategic thinking.
Manila Global Modeling Center
Launched and managed the Manila Global Modeling Center (MGMC), a marketing analytics hub serving the data management, statistical modeling, and optimization needs of different agencies across IPG Mediabrands' global footprint.
Business Analytics Engine
Developed and executed quantitative media planning algorithms that resulted in sales lift of up to 13%.
Compass Flu Tracker
Programmed an automated flu-tracker that predicts flu incidence to help schedule marketing campaigns for cold and flu medicine.
Mitchell Madison Group - Business Analyst
Worked closely with C-level executives from Fortune 500 clients for strategic business transformation projects requiring heavy analytics.
Fiber Network Expansion Strategy
Developed a big data optimization to guide the $400MM USD fiber network infrastructure expansion project of a North American telecommunications company.
Strategic Sourcing and Negotiation
Generated $9MM (12%) in cost-savings for a US manufacturing company through on-site strategic sourcing and vendor contract renegotiation.
Skills
Math & Statistics
Machine learning
Optimization
Statistical modeling
Experiment design
Interactive data visualization
Programming & Database
Python
R
Databases SQL and NoSQL
HTML5
Consulting & Management
Building and managing teams
Process improvement and automation
Economics
Negotiation
Selected Awards and Commendations
98th Percentile Ranking on the Bloomberg Aptitude Test
Summa cum laude in B.S. Industrial Engineering at the University of the Philippines, with a grade point average of 1.11 (US GPA equivalent is 4.00)
National Champion, Operations Research Quiz Competition sponsored by the Operations Research Society of the Philippines
National Champion, Industrial Engineering Quiz Competition sponsored by the Philippine Institute of Industrial Engineers
National Finalist, Big Data Innovation Programming Contest sponsored by Trend Micro
National Finalist, Indie Eng’g Engineering Competition sponsored by Tanging Yaman Foundation
University of the Philippines Oblation Scholar
Honoree, Ten Outstanding Students of Makati City